The Shops on Broadway: Redefining Retail with Modern Touch and Legacy
- Scott Burman
- Mar 24
- 3 min read
Updated: Mar 27
When we envisioned the revitalization of The Shops on Broadway, we saw an opportunity to do more than just renovate an aging shopping mall. We saw a chance to reconnect with Long Island's history. This property, with its roots as an open-air center, has lived through many changes. Our goal is to bring it back to that essence, transforming it into a vibrant, contemporary lifestyle hub. This $100 million investment reflects our commitment, not just to a project, but to the community. We want to create a space that honors its past while offering a truly modern experience.
A Legacy Reimagined
From an enclosed shopping center to being reimagined as a vibrant, open-air lifestyle center that blends retail, dining, and entertainment in a way that resonates with modern consumers. This $150 million redevelopment project is set to transform the property into a dynamic destination that honors its past while embracing the future.
Core Components of the Revitalization Plan
The plan is built on several key pillars. First, the return to an open-air design with purposeful plazas. We believe this will foster a stronger sense of community and create a more welcoming environment. The decision to demolish the former Macy’s building was strategic. It allowed us to improve parking and accessibility, which are vital for a project of this magnitude.
'The District' is central to our vision. This 70,000-square-foot entertainment hub, with its restaurants, rooftop event space, and LED screen, will be a gathering place for the community. We’re also introducing a new 105,000-square-foot BJ’s Wholesale Club, equipped with modern amenities like EV charging stations, to meet the evolving needs of our customers. And of course, maintaining the presence of major retailers like Ikea and Target ensures the property remains a comprehensive destination for everyone.
A Community-Centric Approach
The main approach for this project is deeply rooted in community engagement. We are not just developing a shopping center; we're building a community hub. The inclusion of outdoor seating, entertainment venues, and public spaces is designed to encourage social interaction and create a welcoming environment. We believe in the power of experiential retail to foster a genuine sense of belonging and a place for families to spend time together.
Strategic Partnerships and Expertise
We have carefully assembled a team of experts to bring this vision to life. The collaboration between Burman Real Estate Development and our strategic partners, including AJM Real Estate, KABR Group, and BTF Capital, brings together a wealth of experience and diverse perspectives. We are also proud to partner with local design firms like Rosenbaum Design Group, Spector Companies, VHB, and R&M Engineering. Their insights are invaluable in ensuring the project aligns with the community's aesthetic and functional preferences. This blend of industry expertise and local knowledge is essential for the project's success.
Building for the Present and the Future
The Shops on Broadway is more than just a development project; it's a way to give back to the community I grew up in. I remember what this place was, I remember spending time there at the mall and movie theatre as a high schooler, and now I get to reimagine what it can be. We're not just building for today; we're building for the future of Long Island. By integrating history with modern needs, and commerce with a real sense of community, I believe we're setting a new standard for retail. I'm confident this project will serve as a model for future developments, offering a blend of nostalgia and innovation that will benefit the entire Long Island community for generations to come. It’s about creating a place where our kids will want to spend time, a place that feels like home.